![[3735380] Whitman’s Party Book. Illustrated with Chocolate Gift Boxes. Whitman's.](https://rareamericana.cdn.bibliopolis.com/pictures/3735380.jpg?width=768&height=1000&fit=bounds&auto=webp&v=1755119927)
Whitman’s Party Book. Illustrated with Chocolate Gift Boxes.
Promotional 1940s party-planning booklet for Whitman’s chocolates
Richly-illustrated, a circa 1930s–1940s promotional giveaway aimed at Whitman chocolates customers planning home social events, produced by the Philadelphia candy manufacturer. The booklet presents suggestions for parties, luncheons, and children’s gatherings, emphasizing the use of Whitman’s chocolates as gifts, desserts, or table centerpieces. Content includes themed menus, table layouts, and descriptions of candy assortments, accompanied by color and black-and-white illustrations. A good example of pre-1950s American marketing focused on domestic entertaining and brand loyalty through lifestyle content.
Description: Whitman’s Party Book. Illustrated with Chocolate Gift Boxes.
Philadelphia: Whitman’s, [ca. 1930s–1940s]. Octavo, [24] pages. Black faux moiré-patterned wrappers with silver-stamped cover, side-stitched with red cord. Illustrated throughout with color plates of Whitman’s boxed chocolates and candies, as well as black-and-white photographic and drawn images of party settings. Title page lists company addresses at 1626 and 1316 Chestnut Street, Philadelphia, with Rittenhouse exchange telephone numbers. Unobtrusive crease to rear wrap, else near fine.
[3735380]Price: $45.00