Austin Machinery. “Moves the Earth - Mixes the Concrete” [opening lines of large broadside]

“We Guarantee ‘A Better Batch Faster’”

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The early 20th century witnessed a revolution in industrial machinery, dramatically transforming the construction landscape. This circa 1920s broadside showcases the Austin Machinery Corporation’s contribution to this burgeoning era. Austin Machinery Corporation was headquartered at the Railway Exchange Building in Chicago with factories in Muskegon, Michigan, Toledo, Ohio and Woodstock, Ontario in Canada.

The broadside’s visual narrative unfolds within a columnar frame, reminiscent of architectural strength, reinforcing the reliability of six models of Austin mixers that are illustrated and advertised. Its stark, monochromatic aesthetic communicates durability and efficiency, while its text proclaims that Austin was the largest manufacturer of earth moving and concrete mixing machinery of its time. A commitment to safety and long-term service is also underlined, as Austin boasts a fifteen-year track record of machinery without “negligible repair bills.”

The broadside was designed by William Mark Young (1881–1946), his name appears near the lower right corner, a commercial artist and American painter whose murals were featured at the Chicago World’s Fair in 1933.

Price: $450.00