Take ‘Er Down in the Submarine Reserves.

Colorful and clever design make this Naval recruitment publication a stand-out

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Striking Cold War–era recruitment pamphlet promoting the U.S. Navy Submarine Reserve, filled with vivid color photography and bold mid-century graphic design. Sailors are shown surfacing through hatches, manning periscopes, wearing sound-powered headsets, training with instructors, and moving through tight interior spaces—imagery calculated to convey both technical skill and elite camaraderie. Headlines include “Honored and Respected,” “No Finer Men. No Finer Service,” and “Come Aboard to Earn Your Dolphins.”

The pamphlet closely parallels the Navy’s 1954 film Take ‘Er Down, which promoted the new nuclear submarine force, indicating a coordinated recruitment effort aimed at technically skilled men during the early atomic-sub era.

A rare and ephemeral item of U.S. submarine history, appealing to collectors of Navy, Cold War, and military-technology ephemera.

Price: $125.00