[C. 1930s Cairo, Egypt Tourist Map and Perfume Shop Ephemera].
English-language tourist ephemera from 1930s Cairo, Egypt with a focus on exotic Middle-Eastern goods and all the amenities of home in a foreign city. Of note here are two brochures from two competing Egyptian parfumier or perfume makers and merchants.
Brochures from perfume manufacturer Ahmed Soliman and his competition in the Khan El- Khalili Bazaar, manufacturers Abou Taleb El-Helw & Said Abdel Latif, advertise all manner of perfumes, incense fragrances, and beauty products for women.
Flowery perfumes from these merchants include attar of roses, lotus flower, black narcissus, “jasmin” and “double jasmin,” and golden wattle. Spice scents include “sandle wood,” “Royal Ambar,” and musce [musk]. Perfume maker Ahmed Soliman, perhaps more marketing savvy, additionally offered perfume blends such as “Tutankhamon Pharoah Scent”, “Harem Perfume,” “Xmas Scent,” and “Omar Khayyam.”
Other women’s beauty products seem here include ambar paste—“‘the elixir of youth’...and its healthy blood-warming properties”—kohl for making up the eyes, and ambar gum for the skin. Ambar cigarettes were also sold.
Accompanying these brochures is a small booklet given to hotel guests of the Shepheard’s Hotel Cairo. Inside are advertisements for Anglo-American travel and banking services and ads for other luxury goods merchants such as gem and carpet dealers. A list of foreign legations and consulates in Cairo is a useful inclusion here as is a fold-out map of Cairo.
Description: [C. 1930s Cairo, Egypt Tourist Map and Perfume Shop Ephemera].
[Cairo, Egypt. C. 1930s]. Three items: 1. Small Booklet with fold out map. pp. with center fold map. 3¾ x 2½ inches. Stiff paper wrappers; stapled; 2. Brochure. pp. 5¼ x 3 inches. Stiff paper; illustration; 3. Brochure. pp. 5 x 3½ inches. Stiff paper. Unobtrusive contemporary pencil annotations on two of the items; near fine.