Stran-Steel House at A Century of Progress Exhibited in Co-Operation with Good Housekeeping. [1933 Chicago World’s Fair]
“Stran-Steel is not the pre-fabricated steel house of the visionary Technocrats”
Illustrated architectural booklet offering views and floor plans of steel frame houses exhibited at the 1933 Chicago World’s Fair. The houses’ steel components were manufactured by the Stran-Steel Corporation of Detroit and their decoration and furnishings by the Good House Keeping Studio of New York, affiliated with the popular women’s magazine, Good Housekeeping.
Some of the houses were designed in a modern, streamlined style with matching Art Deco decorative elements. In another, the steel framing underlies a Tudor revival suburban house. Typical floor plans are shown and there are several cross-sectional designs for steel-reinforced cornices, doors, and windows, plus a steel framing plan with bills or lists of necessary steel joists, headers, and studs.
Complete blueprints were available and descriptions of “Standard Construction Methods Used” are listed for panels, insulation, trim, roofs, tiling, windows, flooring, bathroom fixtures, HVAC, kitchen cabinets and appliances, etc. “Stran-Steel is not the pre-fabricated steel house of the visionary Technocrats.”
Description: Stran-Steel House at A Century of Progress Exhibited in Co-Operation with Good Housekeeping. [1933 Chicago World’s Fair]
[Detroit, Michigan: Stran-Steel Corporation, 1933]. 24pp. Booklet. 11½ x 8½ inches. Illustrated stiff paper covers; stapled. Half tone illustrations; floor plans; sectional drawings. Small printed overlay cancel on page 23. Brief toning and handling to covers; very good.