Our Martyred President…Memorial Life of William McKinley… [Salesman’s Sample Book].
Late Victorian canvassing book for a memorial biography of assassinated U.S. President William McKinley
Salesman’s sample book, dummy, or canvassing book heavily illustrated with 64 halftones for a memorial biography of assassinated U.S. President William McKinley: Our Martyred President…Memorial Life of William McKinley containing a Full Account of His Early Life…His Brilliant Career as a Soldier in the Civil War; His Able Administration as President…Including a Thrilling Account of His Assassination…Together with a Full History of Anarchy and its Infamous Deeds. Profusely Embellished with Superb Engravings.
The title says it all; the salesman’s sample book attempts to do the same, but on a more visceral level. It’s purpose is to sell the book and a book’s illustrations always grab attention. While the book does provide representative texts from the yet-to-be-published book, its genius was to show 64 halftone illustrations depicting the “martyred president,” his wife, and leading politicians and other prominent folk etc—including the new president Teddy Roosevelt, shown in his “Rough Rider” uniform and styled “Colonel Theodore Roosevelt.”
The salesman’s dummy emulates two different versions the published book: a fancier “Morocco Grained Texoderm”—a water proof and stain proof cloth-based bookbinding material—and a less expensive “Fine Cloth” alternative, seen here in gray. Blank subscription leaves to record the salesman’s orders conclude the volume.
Interesting late Victorian salesman’s sample book for a popular, crime and politico-sensational biography presenting representations of two styles of trade bookbindings.
Description: Our Martyred President…Memorial Life of William McKinley… [Salesman’s Sample Book].
Manchester, N.H.: New Hampshire Supply Co. (1901). Double-sided halftone frontispiece, ff. +  double-sided halftone plates. Canvassing Book. 9¼ x 7 inches. Gray pictorial cloth with black and green decorations and gilt lettering; patterned endpapers. Two gilt-decorated bookbinding spine samples or backstrips (“Texoderm” and cloth), the former mounted on the rear endpaper and the latter stamped directly onto the lower cover. Very minor rubbing and light soiling; leather offsetting onto free, rear endpaper; very good.
No copies in OCLC from this publisher, either as a canvassing book or a published work.