S. Kind & Sons Jewelers ... Catalog 1942 ... Philadelphia.

A rich trade catalog published during the Second World War

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While Second World War Americans were advised to live a life of thrift and frugality, S. Kind & Sons, Philadelphia jewelers, established 1872, suggested an alternative lifestyle.

Within this profusely illustrated trade catalog an astonishing variety of rings, jewels, and jewelry for women and men were on offer. If the foregoing did not interest, there were men’s and women’s wristwatches (Elgin, Gruen, Movado), sterling silver toiletries, bowls, spoons and silverware, plated trays and vegetable dishes. This is a rich visual record of luxury goods.

In short, you weren’t leaving this Philadelphia jeweler’s shop with anything but an item decked out in silver. The front illustrated wrapper shows the firm’s targeted audience: a young beautiful woman bedecked in jewels with a mink coat partially slung over her left shoulder.

Price: $75.00